lower cardiovascular mortality
Rated 4.7 out of 5 (1000+ Reviews)
Nature’s most powerful superfood
High-polyphenol extra virgin olive oil, so you can unlock olive oil’s real health benefits.
30-Day Money-back Guarantee
The Blue Zones
What can the world’s longest-living people teach us about olive oil?
Blue Zones are rare regions where unusually high numbers of people live well into old age — often with remarkable health, energy, and independence.
Their lifestyles aren’t built around shortcuts. People in these regions tend to eat mostly whole foods, move naturally throughout the day, stay socially connected, and keep simple daily habits.
One of those habits is olive oil.
Across three major Blue Zones, olive oil appears again and again as a daily dietary staple — connecting one of the world’s most studied superfoods with some of the world’s longest-living populations.
The research
says it all
lower neurodegenerative-disease mortality
lower all-cause & cardiovascular death
lower respiratory-disease mortality
lower cancer mortality
lower cardiovascular mortality
lower stroke risk in over-65s
lower atrial-fibrillation risk
fewer recurrent cardiac events in heart-disease patients
lower CVD risk
Improved post-meal blood-vessel function
✓Clinically shownfewer harmful small LDL particles
Raised HDL and cut LDL oxidation — the basis of the EU health claim
✓Clinically shownImproved HDL “good” cholesterol functionality
✓Clinically shownlower dementia-related death
Preserved memory, reduced plaques & tau tangles
✓Clinically shownBlocks the same inflammatory enzymes targeted by ibuprofen
✓Clinically shownSignificantly reduced inflammatory biomarkers
✓Clinically shownlower risk of new type 2 diabetes — no diet or exercise change
Cut fasting glucose, triglycerides and oxidised LDL over 12 weeks
✓Clinically shownA gut bacterium mediated roughly half of olive oil’s cognitive benefit
✓Clinically shownMore diverse gut microbiota and preserved cognition
✓Clinically shownIncreased beneficial Bacteroidota, with lower HbA1c and inflammation
✓Clinically shownGreater gut microbial diversity and more beneficial metabolites
✓Clinically shownmmHg lower systolic pressure in mild hypertension
mmHg lower systolic pressure in metabolic syndrome
mmHg lower systolic pressure in healthy adults
lower breast cancer risk
less oxidative DNA damage in postmenopausal women
Killed cancer cells within 30 minutes, sparing healthy cells
✓Clinically shownOnly high-polyphenol oils killed cancer cells
✓Clinically shownThe problem
The problem with olive oil today.
In the Blue Zones, people live in small villages where they can trust exactly where their oil comes from. Ours is a very different world.
The industry is run by corporate giants set on commoditising olive oil for profit — often selling low-quality, sometimes adulterated oil that’s been stripped of the very compounds that make it worth eating.
The Baseline difference
We craft our oil carefully in small batches from growers we trust.
Single originFully traceableSmall batches5 lab metrics
Polyphenols
Not all olive oil is equal.
The compounds that make olive oil healthy are called polyphenols — and even among good oils, the amount varies enormously. We keep ours high through every lever we control:
Harvest timingOlive varietyCultivationExtraction
Polyphenol content · mg/kg
50
400+
EU high-polyphenol requirement · 250
Supermarket oil
8×
the polyphenols of typical supermarket oil — and well beyond the EU’s high-polyphenol mark.
Here's what makes Baseline different
Extra Virgin Olive Oil
Fresh from our most recent harvest (12/25). With 426 mg/kg of polyphenols. From the sun-drenched region of Andalusia, Spain. Expect an intense fruity aroma and a distinctive peppery kick.
High Polyphenol Lab Tested Cold Extracted
Frequency
£18.80
£16.00
£18.80
£16.00
Monthly Pouch
500ml per pouch
- Free Shipping
- 🎁 FREE Clay Bottle
One Time Bottle
250ml per bottle
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DAILY RITUAL
Take it Straight.
For a Pure, Powerful Boost
Take it Straight.
For a Pure, Powerful Boost
Mix it in.
Add it to your favourite drink
Mix it in.
Add it to your favourite drink
Drizzle it.
Drizzle Over Your Favourite Meals
Drizzle it.
Drizzle Over Your Favourite Meals
WHEN
Supports digestion, energy, skin health, hormone balance, and helps improve absorption of fat-soluble supplements like vitamins A, D, E, and K
Taking olive oil with meals enhances the absorption of fat-soluble nutrients and polyphenols, while supporting healthy digestion and reducing post-meal inflammation.
After exercise, olive oil's anti-inflammatory polyphenols help reduce muscle soreness, support tissue repair, and replenish energy stores for faster recovery.
DOSE
1 tablespoon (15ml)
per day to support overall wellness and health
2 tablespoons (30ml)
daily for extra support
BUILT FOR THE LONG TERM
Small amounts, taken regularly, create lasting impact.
NOT JUST OLIVE OIL. A HEALTH UPGRADE
Explore the proven ways that different polyphenols found in our oil support your health
Skin
Supports hydration, elasticity, a natural glow
Immunity
Supports your body’s natural immune response
Supports immune balance, fights harmful bacteria, and may ease inflammation in autoimmune conditions.
Learn More
Cognition
Supports focus, clarity, and mental sharpness
Protection
Fights oxidative stress at the cellular level
Repair
Aids inflammation response, tissue repair
Heart
Supports cardiovascular health and circulation
Vitality
Supports sustained energy and drive
Anti-Cancer.
Linked to long-termcellular health
Linked to lower cancer risk and contains compounds that help protect cells from damage and abnormal growth.
Learn More
Hormones.
Supports natural hormonal balance
Our customers love us
REGULAR OIL
400+ mg/kg
POLYPHENOLS
50 mg/kg
Every Batch
LAB TESTING
Not Tested
Natural Extraction
PROCESSING
Blended & Refined
Yes
QR CODE FOR LAB REPORT
No
Skin, Energy, Recovery and More
HEALTH IMPACT
Very Few Proven Benefits
FAQ
-
baseline is a high-polyphenol extra virgin olive oil that's lab-tested by batch. We guarantee at least 400 mg/kg of polyphenols – compounds linked to a range of health benefits. Every bottle is traceable and verified with a QR code.
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Polyphenols are naturally occurring antioxidants found in olive oil. High concentrations are associated many different health benefits. Most commercial olive oils lose polyphenols during processing – we preserve them.
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Our olive oil has a robust, peppery finish with fresh grassy notes – a sign of high polyphenol content. It's bold and complex, unlike refined or blended oils.
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While you can cook with it, we recommend using it raw (e.g., drizzled or taken directly) to preserve its full nutritional value and antioxidant content.
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While baseline isn’t certified organic yet, we source oils from producers that believe in natural cultivation without the use of pesticides or chemical fertilizers. We’re actively working toward formal organic certification.
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Many customers take 1–2 tablespoons daily, straight or drizzled on food. There's no strict rule – use it however suits your lifestyle.
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Orders typically dispatch within 1–2 business days. Delivery times depend on your location – standard shipping is 2 business days.